Your one-stop shop for brand awareness by the team behind Carsofthefuture.co.uk
Strategy
Before getting into messaging (see below), we first need to agree an ambitious media strategy. This can range from a few broad parameters to an agile document enabling ongoing evaluation of detailed objectives, timelines and budgets. It will typically be agreed by senior management, to ensure consistency with high-level organisation aims, and feature regular input from product experts and other key stakeholders.
Messaging
Strategy in place, next comes messaging. Focusing on keywords, we nutshell your main selling points and develop a strong brand voice. For larger organisations, this will be audited for compliance with corporate communications guidelines. For SMEs, we often create a basic style guide as part of the process. While consistent core messaging is essential, marcomms (see below) are most effective when optimised for specific channels and audiences.
Marcomms
The pace of change in marketing communications can be dizzying. Our approach is to keep it simple and apply proven tactics. Setting aside events (see below), channels can generally be classed as either traditional – print, radio and TV – or digital – email, websites and social. Whether it’s earned or owned media, an exclusive national newspaper feature, or a video trending on the latest hot platform, exceptional words and pictures work wonders.
Events
Nothing compares to a sensational live experience. That’s why we love events. We’ve organised hundreds, large and small, from press conferences to benefit concerts, winning an Event Production Award for a charity fundraiser feat. Sophie Ellis-Bextor. Events bring likeminded people together, generate brilliant content, and are the single best way to build personal relationships. We handle all aspects, from creative concept to glittering delivery.
We work with:
