Case Study 3

Cars of the Future and the Self-Driving Industry Awards

In 2018, the MD of our parent company wrote his seminal ‘Autonomous Now’ cover story for The Institute of the Motor Industry magazine. It caused quite a stir and highlighted an urgent need for a new, independent, self-driving news source: Cars of the Future.

Initially using Featurebank Public Relations, it soon became obvious that, as in the news space, there was a need for marcomms specialists with more in-depth knowledge of the fast-growing connected and automated mobility sector. Self-Driving PR was born.

From global media coverage and flagship brand partnerships, to organising the annual Self-Driving Industry Awards, we work closely with the Cars of the Future editorial team to deliver a full suite of promotional services… and we can do the same for you.